MXN JAPAN announced that Attends, a brand for which it handles marketing operations, will open a pop-up store at Laforet Harajuku.
The upcoming event marks Attends’ first standalone offline activation in Tokyo and is designed as a space where visitors can experience the brand’s signature sensibility through a curated selection of key items. The pop-up will feature products that gained attention after being worn by well-known Korean idols, along with new Fall/Winter arrivals and Japan-exclusive items being unveiled for the first time. The venue will also present a Christmas-inspired interior created through the lens of Attends, offering visitors a more immersive encounter with the brand’s aesthetic world.
The name Attends comes from the French expression meaning “wait a moment,” and the brand draws inspiration from the small, lovable details found in everyday life. Whether it is a dog passing by on the street or the sight of a baby walking, Attends builds on these fleeting moments of cuteness by adding its own interpretation and asking how that charm can be made even more complete. Through this approach, the brand positions itself not simply as a fashion accessories label, but as a creator of “cuteness for cuteness.”
The pop-up store will run from December 16 through December 25, 2025, with opening hours from 11:00 a.m. to 8:00 p.m. The location is CONTAINER on the second floor of Laforet Harajuku.
A series of in-store promotions will also be available during the event period. The first 20 customers each day who spend JPY 5,000 or more including tax will receive an Attends keyring. Customers who spend JPY 10,000 or more will receive Attends socks, those who spend JPY 20,000 or more will receive an Attends pouch, and those who spend JPY 30,000 or more will receive an Attends long-sleeve T-shirt. In addition, the pop-up venue will include an outlet corner featuring items from this year’s Spring/Summer season.
Novelty gift colors will be distributed at random, with a limit of one item per person. All gifts will be available only while supplies last.
Highlighted items for the event include the Attends girls chino pants (Navy), Babypink Long Sleeveless Tee, Dotty boat neck long tee shirt, and Angel demon baby case (flower). Some of these products have also drawn additional attention as items worn by idols, further amplifying interest in the brand.
More information about the brand is available on its
- Instagram at https://www.instagram.com/shop.attends/
- Additional event details can be found at https://www.instagram.com/interculture_space/
- Venue information is available at https://www.laforet.ne.jp