Portfolio

Pure Cashmere NYC: Brand Expansion

MXN Commerce USA led the U.S. D2C operations of Pure Cashmere NYC, implementing a brand-driven marketing strategy and connecting B2B sales channels to establish a scalable growth foundation in the American market. The project combined Shopify store management with long-term brand positioning initiatives tailored to the premium fashion segment.

Le Cashmere USA: Shopify D2C Launch & Structured Soft Landing

Le Cashmere, a premium cashmere brand under Kolon, partnered with MXN Commerce USA to plan and launch its U.S. Shopify D2C store. Over the course of approximately one year, MXN managed operations to ensure a smooth market entry and soft landing in the United States, before successfully transitioning the operational infrastructure back to the brand.

Movement Lab USA: D2C Expansion & Integrated Furniture Logistics

Based on the well-known Korean furniture website of Movement Lab, a brand under Pinewood Living, MXN Commerce USA launched a U.S. focused Shopify store and redesigned product detail pages tailored to American consumers. The project included full English localization, operational management, customer service, payment service and cross-border furniture logistics from Korea to the U.S., including White Glove Service. This integrated approach enabled stable global delivery within the highly complex furniture category while achieving strong customer satisfaction.

CLIV : Advanced Amazon Strategies & Integrated Marketing Expansion

CLIV, a brand under AMI Cosmetic, is strengthening its North American presence through advanced Amazon strategy and performance marketing execution in partnership with MXN Commerce USA. The brand continues to build competitiveness in high-demand categories such as soothing, hydration, and anti-aging. Its core ampoule line has gained positive traction among North American consumers under the nickname “Balloon Serum,” driving increased brand recognition. This year, CLIV is preparing to launch its Black Snail PDRN and Collagen lines, marking the next phase of portfolio expansion.

Whamisa USA: Amazon Rebuild & Scalable Marketing Growth Strategy

During Whamisa’s U.S. operational restructuring phase, MXN Commerce USA comprehensively reorganized the backend structure of its core channel, Amazon, while establishing regulatory and messaging guidelines across all customer touchpoints. We also built a hybrid FBA/FBM logistics system and established dedicated logistics operations for influencer marketing campaigns. By integrating Amazon PPC, Influencer Marketing (KOC and KOL), TikTok Ads, and Meta Ads into a unified full-funnel framework, we created a stable and scalable growth foundation. As a result, the brand generated over 15 million cumulative annual views on TikTok and achieved an average annual revenue growth of 3–4x, depending on the period.

MWMS 1.0 Launch: New Standard for GLocal Fulfillment

MXN KR launches MWMS 1.0, a GLocal WMS built on CBE/CBT expertise. It offers real-time multi-country inventory tracking, API integration, and mobile support to enhance logistics visibility and agility for global brands.

MXN KR x Alex Zono: Powering Asia’s Smart Logistics

As the official APAC partner for Alex Zono, MXN KR leverages its Incheon FTZ hub and MINT solutions to accelerate the brand's regional growth. We provide ultra-fast 1–2 day delivery across Asia, solidifying our position as the premier "Smart Hub" for global brands.

Powering Jung Kwan Jang’s Amazon Growth in Germany & the UK

To support Jung Kwan Jang’s Amazon expansion in Germany and the UK, MXN Commerce Group leads the end-to-end Amazon marketplace operations and growth infrastructure for the region. MXN manages the full scope of Amazon operations, from Seller Central setup and product listing optimization to inventory coordination, customer experience management, and marketplace communication. By structuring complex operational workflows and aligning them with local marketplace requirements, MXN established a scalable foundation for cross-market expansion. In parallel, MXN builds performance-ready infrastructure across Amazon, enabling future growth through advertising, promotions, and traffic-driving initiatives. This integrated approach allows Jung Kwan Jang to strengthen its presence on Amazon Germany and the UK while positioning the brand for long-term growth across European marketplaces.

Whamisa: EU launch Project of an Organic K-Beauty Brand

To support Whamisa’s European relaunch following a full brand and product lineup revamp, MXN Commerce Italy led the end-to-end Amazon EU market entry and operational setup. MXN managed the complete Amazon Europe onboarding process, including Seller Central setup, brand registry support, and the restructuring of complex multi-country listing architectures across key EU marketplaces. By unifying fragmented product data and optimizing listings for local compliance and consumer behavior, MXN established a scalable foundation for European expansion. To ensure a stable launch, MXN designed and operated a hybrid Amazon fulfillment strategy, combining FBA and FBM to optimize inventory control, cost efficiency, and cross-border operations. This glocal logistics model enabled operational flexibility and minimized risk during the initial market entry phase. In addition, MXN implemented Amazon PPC readiness and performance infrastructure, while laying the groundwork for future influencer-led traffic acquisition and brand activation initiatives across Europe.

W CONCEPT: End-to-End Local Logistics Operations in the U.S.

W Concept is a premium global fashion platform centered on designer brands. To maximize customer satisfaction and operational efficiency, MXN Commerce USA provides end-to-end logistics services based on years of experience, including inventory management, inbound/outbound handling, and local returns in the U.S.

Wincube Marketing: Supporting U.S. Market Entry for Korea’s Pioneering Gifting Service

To support the U.S. market entry of Wincube Marketing, a leading Korean gifting platform, we executed a five-month performance marketing campaign focused on its proprietary platforms: AAEGift (B2B) and Marina Gift (B2C). By precisely targeting Korean communities and corporate decision-makers, we successfully secured consistent traffic and conversion intent within the U.S. gift card market.

W CONCEPT: Successful Pop-up Store in New Jersey for K-Fashion

W Concept Korea launched its first pop-up store in Fort Lee, New Jersey, to introduce K-Fashion to the US market. MXN Commerce USA provided one-stop support for the entire process, including planning and operations, local community marketing, influencer collaborations, and fulfillment. During the event, over 3,000 SKUs were managed stably, ensuring a high-quality customer experience and sales process, resulting in the achievement of all key performance indicators.

LIVLIT: Brand Renewal Project Targeting the Young Generation

To accelerate growth in the U.S. market, LIVLIT’s brand identity and design were renewed with a playful and kitschy tone. We refined the brand logo and color system to ensure instant product recognition in digital environments, enhancing visibility and click-through rates across thumbnails, feeds, and ad placements.

HERITAGE OF MOLLIS: Expansion of a Korean Premium Bedding Brand in the U.S.

We provided full-spectrum support for HOM’s U.S. market expansion through the combined efforts of MINT OPS, MINT MKT, and MINT FLT. Despite having no prior brand presence, the project achieved remarkable traction—generating $20,000 in Amazon sales from a single SKU within just three months of launch, establishing strong early growth momentum.

Sambo Advanced Materials: A Brand Consulting Project Supporting the U.S. Market Expansion of a Korean Textile Manufacturer

We conducted a year-long brand development and localization consulting project led by MINT ECC to support Sambo Advanced Materials, a Korean textile manufacturer, in expanding into the U.S. market. As a result, we successfully launched the HOM (Heritage of Mollis) brand and completed all preparations for Amazon-based sales operations, including local marketing and logistics integration. Within just three months of launch, the brand achieved $20,000 in sales from a single product, marking a strong start to its U.S. market presence.

Pure Cashmere NYC: Successful Offline Pop-Up Store for a Local Fashion Brand

To build local awareness and strengthen offline customer engagement for the New York–based fashion brand Pure Cashmere NYC, we hosted a two-month offline pop-up store at Blancsom Boutique in New Jersey. MXN Commerce USA fully managed the project, from on-site planning to day-to-day operations. By stabilizing all operational processes—including VMD, marketing, payment, inventory, and settlement—we successfully expanded brand visibility and drove purchase conversions through effective offline execution.

LIVLIT: Entry of Korean Organic Feminine Hygiene Brand into the US Market

Livlit started with no brand assets in the North American market. MXN Commerce USA aimed to create a structure where 'safety, trust, and repurchase' form a virtuous cycle by designing and building an operating model from scratch, including BI development and regulation/expression guide establishment, sequential launch on Amazon/Shopify, full-funnel marketing combining Performance/UGC/Affiliate, and local fulfillment/settlement systems.

NEOGEN: Amazon Ad Operations and Client Profitability Improvement

Neogen, in its 9th year of expansion into the US market, faced challenges with declining ad efficiency and profitability. MXNC USA optimized Amazon PPC operations through an AI-Based PPC Solution and a Dedicated Manager system. As a result, single product sales grew up to 50 times, and Amazon PPC campaigns for approximately 150 SKUs were effectively managed. Most importantly, TACOS was reduced from 70% to 14%, securing a stable profit structure and laying the groundwork for long-term growth.

Global Brand Entry into Korea, for Bobo Choses.

For orders from buyers residing in Korea, out of all global orders collected by Bobo Choses, MXN KR has built and now operates the MINT Warehousing Service and MINT Shipping Service. Bobo Choses is a global kids and baby brand based in Barcelona, Spain. Through the MINT Warehousing Service, we've connected to Bobo Choses' Order Management System (OMS) via API. This allows us to automatically receive and process orders, so when an order from Korea comes in, it's automatically dispatched. To enhance the customer experience in Korea, we store products at our ICN Center. The API-connected system allows for fast fulfillment and delivery, typically within 1-2 days of an order being placed. Despite the challenges of storing and managing small-sized kids' products, MXN KR handles various categories smoothly, supporting the global brand's growth in the Korean market.

Glocal Fulfillment in ICN, TYO, and OSA for Mardi Mercredi's Global Business

MXN KR has been assisting with Mardi's global business since 2024. The client is pursuing various initiatives in Japan, including D2C (Direct-to-Consumer), flagship stores in Tokyo and Osaka, and entry into ZOZOTOWN. To meet the client's needs, MXN KR provides a full range of cross-border e-commerce (CBE) and cross-border trade (CBT) fulfillment services, including B2C and B2B, and both air and ocean freight, leveraging fulfillment centers in Korea and Japan. MXN KR plans to focus on developing diverse services to continue contributing to the client's global business growth.

Blackup, a Shinsegae Hyperground Project, opens a pop-up store at Hankyu Umeda Department Store in Japan.

MXN KR has been assisting Blackup with its Japanese business since 2022. The client is pursuing a variety of initiatives in Japan, including entry into ZOZOTOWN and OMO (Online Merges with Offline) pop-up stores. To meet the client's needs, MXN KR provides a full range of cross-border e-commerce (CBE) and cross-border trade (CBT) fulfillment services, including B2C and B2B, and both air and ocean freight, leveraging fulfillment centers in Korea and Japan. MXN KR plans to focus on developing diverse services to continue contributing to the client's global business growth.

Global Sourcing from Milan and NYC for W Concept Korea.

Sourcing a wide range of products, especially on-season luxury and contemporary brand items, is a critical task for retail service providers. Since 2023, MXN KR has been assisting Wconcept.co.kr with its global sourcing. Through MXN KR, the client has been able to offer its customers over 200,000 products from more than 1,000 key brands. Leveraging MXN’s hubs in Milan and New York, products that have undergone meticulous verification are directly fulfilled to Wconcept’s customers. MXN KR plans to focus on securing product databases from various retail service brands in Europe and the US to continue contributing to the client’s global sourcing efforts.

kitty bunny pony POP-UP STORE in SHINJUKU NEWoMan

This is a pop-up event for the fabric brand Kittybunnypony at NEWoMan Shinjuku. Following the Harajuku pop-up in March, this was the brand's second event in Tokyo. It was a space where visitors could vividly experience the beauty of the brand's signature patterns and colors. The pop-up store, which allowed customers to fully immerse themselves in the brand's world, successfully concluded in Tokyo.

Matin Kim POP-UP STORE in OSAKA HANKYU

taag – Hello SEOUL 2025 in Osaka Hankyu

"Hello SEOUL 2025" was a major event where the latest trends in Korean culture came together in one place. It was a highly anticipated occasion, with numerous popular Korean brands from fashion, food, and lifestyle participating.