French-inspired feminine brand LETTER FROM MOON will hold its first pop-up store in Japan for seven days from October 28 to November 3, 2025 at the pop-up zone on the first floor of SHIBUYA109 in Tokyo.
The event marks the brand’s first offline activation in the Japanese market and is designed to introduce LETTER FROM MOON’s signature best-selling items while offering a range of limited-time promotions. During the event period, visitors will be able to enjoy special sales on key items, exclusive gifts for attendees, and additional benefits for customers who add the brand’s official LINE account.
LETTER FROM MOON is a women’s brand founded in Seoul, Korea, built around the concept of “a letter from someone unknown, and a quiet romance that begins with that letter.” Recognized as one of Korea’s leading girly fashion brands, it has also gained attention through being worn by many popular idols and actors, including members of BLACKPINK, Red Velvet, TWICE, and IVE.
The pop-up store will be held at the first-floor pop-up zone of SHIBUYA109, located at 2-29-1 Dogenzaka, Shibuya-ku, Tokyo. Opening hours will be from 10:00 a.m. to 9:00 p.m.
A range of special customer benefits will be available throughout the event. Best-selling items will be offered at discounts of up to 50%, allowing customers to shop everything from popular apparel and accessories to staple pieces and new arrivals at special prices.
Customers who add the brand’s official LINE account and purchase at least one item will receive a pair of “Letters Soft Knee-High Socks.” Sock colors will be distributed at random, limited to one per person, and available only while supplies last.
Additional purchase-based promotions will also be offered during the event. Early customers will receive a “Satin Pouch,” while customers who spend JPY 15,000 or more including tax will receive original nail tips. These gifts are also limited to one per person and will end once stock is exhausted.
More information about the brand is available through
- Online store at https://letterfrommoon.jp
- Instagram at https://www.instagram.com/letterfrommoon_jp_official/
- LINE account at https://line.me/R/ti/p/@279lnpsm