SEOUL, South Korea — MXN Commerce Korea Inc. has announced the launch of its new service, 'interculture_space,' to support brands entering the Japanese market. The service is provided through its Japanese marketing and operations agency, MXN JAPAN Inc.
The service is designed to help brands and retailers easily operate pop-up stores in major department stores and offline shops throughout Japan.
Based on MXN JAPAN's 17 years of accumulated expertise, 'interculture_space' simplifies the complex operational procedures for brands in the Japanese market. It provides comprehensive OMO (Online-Merge-Offline) marketing services, including planning, logistics, and promotion, to ensure effective sales activities.
Specifically, the service supports customized pop-up stores and launch events in major Japanese department stores and offline venues to enhance the customer experience. This also allows for integrated promotional activities through a seamless connection with online channels.
In addition, the service includes a brand onboarding process, subsequent e-commerce operations management, and sales channel expansion to help brands securely establish themselves within the Japanese market.
The company also supplies products to various countries from its logistics center in Incheon and has implemented an advanced CBE (Cross-Border E-commerce) system to provide a swift logistics service.
An official from MXN Commerce explained, "The MXN Commerce Group currently has five branches worldwide and operates a large-scale logistics center, 'Spasys1,' within the Incheon Airport bonded area." The official added, "This logistics center serves as an advanced CBE hub that can quickly supply K-Fashion and K-Beauty products, focusing on providing goods and managing inventory for pop-up store operations in Japan and other countries."
Meanwhile, MXN JAPAN is supporting Shinsegae Department Store's pop-up project series, 'Shinsegae HYPER GROUND,' through which it introduces carefully selected Korean brands to Japanese customers.
As a marketing company specializing in helping Korean brands enter the Japanese market, MXN JAPAN is in charge of the overall sales, logistics, and promotion plans for this project.