MXN JAPAN Co (Head Office: Shinagawa-ku, Tokyo; CEO: Choi Hanwoo) announced that it will open a flagship store in Tokyo’s Kichijoji as the official retail partner of Korean custom keyring brand taag in Japan.
The new store will showcase a wide range of keyrings and charms that reflect the brand’s unique identity, while offering customers a customization experience that allows them to freely combine parts and create their own one-of-a-kind keyring.
Customers will be able to choose from a diverse selection of colors, materials, and motifs, making it possible to enjoy a personalized accessory style tailored to their mood and fashion of the day. The store is designed to offer an immersive experience of taag’s signature approach to personal styling.
The store will also feature a broad lineup of popular parts that have already been introduced at taag’s locations in Seongsu and Yeonnam, two of Seoul’s leading trendsetting neighborhoods. In addition, visitors will be able to enjoy special promotions, including novelty campaigns commemorating the opening.
Inside the store, visitors will find a range of features designed to enhance the in-store experience, including an AI-powered checkout system and a monitor that allows customers to freely change the background music played in the store.
The store will also introduce interactive content that allows visitors to print photos taken on-site and display them inside the space.
The brand aims to create a community-like environment where each visitor’s memories and individuality can gradually become part of the store itself.
Please note that the store interior images are for reference only, and the final layout may be subject to change.
[Opening Event]
Event 1
- Limited to purchasers on March 28 and March 29
- An original shopping bag will be gifted to the first 200 customers each day
Event 2
TOKYO FLAGSHIP STORE OPEN NOVELTY
- Customers who spend JPY 3,000 or more including tax will receive two novelty gifts
- Customers who spend JPY 1,000 or more including tax and add the brand on LINE will receive one Omamori key holder selected at random from three designs
- Customers who spend JPY 3,000 or more including tax will receive one charm of their choice in addition to the gift above