Ahead of Hello Sunrise's plan to successfully launch a Japan pop-up store, MXN KOREA has entered into a partnership to handle the brand's Korea-to-Japan logistics and export operations. Hello Sunrise is a lifestyle fashion brand built on a free-spirited, positive mindset.

Born from the slogan "Hello Sunrise Goodbye Sunset," Hello Sunrise channels upbeat messaging and witty graphics into a free-spirited mindset, offering a range of products spanning fashion and lifestyle. The brand is set to expand its reach through this upcoming Japan pop-up.

The collaboration involves MXN KOREA managing the full logistics cycle for the Japan pop-up event — from Korea-to-Japan product movement and export customs clearance to local delivery. Working together with MXN JAPAN, MXN KOREA is ensuring a smooth path to the pop-up's opening through a stable import/export process and precise customs handling.

Building on this ongoing logistics, export, and pop-up support, the two companies are exploring the possibility of expanding the partnership into ongoing fulfillment, including potential B2C order handling in the Japanese market. Through an End-to-End logistics framework spanning inbound and inventory management, export customs clearance, and local last-mile delivery, MXN KOREA enables brands to grow seamlessly from one-off pop-up events to sustained operations. From Korea to Japan, MXN KOREA stands by from the very first step.