The foundation of this project was to minimize operational risk in the U.S. market while securing long-term structural stability. On Amazon, we untangled a fragmented catalog and backend listing structure, restructuring product variations, consolidating duplicate and erroneous ASINs, and standardizing content specifications. In parallel, we developed regulatory and communication guidelines tailored to the cosmetics category, ensuring compliance and consistent messaging across customer touchpoints.

From a logistics perspective, we implemented a hybrid FBA + FBM structure to balance inventory turnover and stockout risk. Clear role division between global and local logistics was established, and standardized ASN, labeling, and packaging protocols were introduced to minimize restocking errors. Additionally, we built a dedicated seeding logistics process for influencer marketing, managing product shipments, tracking, and reporting for KOC and KOL collaborations.

On the marketing side, we structured a clearly defined full-funnel strategy. Amazon PPC campaigns were separated into expansion and profitability-focused keyword clusters to stabilize search-intent-driven traffic. Influencer Marketing (KOC and KOL) accumulated real-use content to strengthen review assets and conversion foundations. TikTok Ads and Meta Ads were executed across branding and retargeting layers to expand upper- and mid-funnel reach. Notably, the strategic integration of influencer content and paid creatives on TikTok generated over 15 million cumulative annual views, significantly elevating brand awareness.

Through this integrated operational model, we built a growth flywheel connecting traffic, content, reviews, advertising, and logistics data. This structure ultimately translated into measurable results, delivering 3–4x average annual revenue growth. With a stable foundation now in place to support category expansion and new SKU launches, we continue scaling performance through systematic funnel optimization and ongoing creative experimentation.