CLIV : Advanced Amazon Strategies & Integrated Marketing Expansion
Project Details
CLIV : Advanced Amazon Strategies & Integrated Marketing Expansion
CLIV, a brand under AMI Cosmetic, is strengthening its North American presence through advanced Amazon strategy and performance marketing execution in partnership with MXN Commerce USA. The brand continues to build competitiveness in high-demand categories such as soothing, hydration, and anti-aging. Its core ampoule line has gained positive traction among North American consumers under the nickname “Balloon Serum,” driving increased brand recognition. This year, CLIV is preparing to launch its Black Snail PDRN and Collagen lines, marking the next phase of portfolio expansion.
This project centers on Amazon-focused strategic planning and advertising structure optimization. Based on US category demand analysis, MXN Commerce USA repositioned CLIV within soothing, hydration, and anti-aging segments, aligning operations with Amazon’s search and visibility dynamics.
Amazon PPC campaigns were structured into expansion and profitability-driven keyword clusters to stabilize performance and improve efficiency. Ranking Marketing initiatives were implemented to reinforce keyword visibility and strengthen category positioning. In parallel, Influencer Marketing and TikTok Ads were integrated to drive external traffic and elevate brand awareness, supporting conversion performance within Amazon.
Notably, CLIV’s ampoule line gained organic momentum among North American consumers under the nickname “Balloon Serum,” enhancing product differentiation and brand memorability. This traction has contributed to a connected growth structure where content, advertising, and review assets reinforce one another.
Building on this foundation, CLIV is preparing to launch the Black Snail PDRN and Collagen lines. These new product lines will be integrated into the existing Amazon and marketing infrastructure, accelerating portfolio expansion and long-term brand scalability in the North American market.
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Ami Cosmetics (CLIV)
CLIV is a derma-cosmetic brand that combines skin science and natural ingredients. Focusing on skin regeneration, elasticity, and anti-aging care, it has established itself as a derma and premium K-Beauty brand overseas, gaining strong trust not only from customers with sensitive skin but also from middle-aged consumers seeking results-oriented skincare.