NIGHTFRUITI is a ceramic craft brand based in Seoul, Korea. The brand handcrafts playful ceramics inspired by nature, including the sun, moon, mushrooms, animals, and plants. Gaining popularity among the trend-savvy MZ generation in Korea and Japan, NIGHTFRUITI's first solo pop-up store in Korea was met with great excitement upon opening. As a brand with a strong presence on social media, it successfully drew in a large crowd. The pop-up received significant positive feedback, not only for its unique and charming items but also for the display that beautifully captured the brand's unique atmosphere.