Rest&Recreation is a unisex casual fashion brand that started in Seoul on February 22, 2022, newly launched by designer Kim Ji-eun, who previously led fleamadonna. In November 2024, the brand opened its first solo pop-up store in Osaka, Japan, where it received enthusiastic attention from trend-sensitive young people, with long queues forming daily. Following this success, another pop-up event was held at Isetan Shinjuku, where the brand's iconic yellow shopping bags brightly colored the department store.