Following the successful completion of Whamisa’s U.S. Amazon relaunch led by MXN Commerce USA, expanded its support to the European market as part of the brand’s global growth strategy. Building on the operational frameworks and catalog restructuring experience established in the U.S., MXN Commerce Italy was responsible for leading the Amazon EU market entry and foundational operations.

MXN Commerce Italy managed the full Amazon Europe onboarding process, including Seller Central configuration, brand registry support, and the restructuring of complex multi-country listing architectures across key European marketplaces. Fragmented product data was consolidated and standardized to ensure compliance with local regulatory requirements while maintaining consistent brand presentation across EU markets, establishing a scalable operational foundation for regional expansion.

EU fulfillment operations were structured around an FBA-only model to prioritize operational simplicity, inventory stability, and cross-border scalability during the initial expansion phase. This centralized fulfillment setup enabled efficient inventory management across multiple European marketplaces while minimizing operational complexity.

In parallel, MXN Commerce Italy is currently preparing the core infrastructure required to support Whamisa’s future Amazon PPC execution and influencer marketing initiatives in Europe. This preparation phase includes catalog readiness, content structure alignment, tracking logic setup, and the establishment of operational workflows, ensuring that performance marketing and creator-led brand activation can be deployed efficiently once the execution phase begins.

Through this phased and regionally coordinated approach, Whamisa has established a stable Amazon EU operating base while positioning the brand for scalable growth as performance marketing and influencer programs are activated in subsequent stages.