Whamisa USA: Amazon Rebuild & Scalable Marketing Growth Strategy
During Whamisa’s U.S. operational restructuring phase, MXN Commerce USA comprehensively reorganized the backend structure of its core channel, Amazon, while establishing regulatory and messaging guidelines across all customer touchpoints. We also built a hybrid FBA/FBM logistics system and established dedicated logistics operations for influencer marketing campaigns. By integrating Amazon PPC, Influencer Marketing (KOC and KOL), TikTok Ads, and Meta Ads into a unified full-funnel framework, we created a stable and scalable growth foundation. As a result, the brand generated over 15 million cumulative annual views on TikTok and achieved an average annual revenue growth of 3–4x, depending on the period.