Portfolio

NEOGEN: Amazon Ad Operations and Client Profitability Improvement

Neogen, in its 9th year of expansion into the US market, faced challenges with declining ad efficiency and profitability. MXNC USA optimized Amazon PPC operations through an AI-Based PPC Solution and a Dedicated Manager system. As a result, single product sales grew up to 50 times, and Amazon PPC campaigns for approximately 150 SKUs were effectively managed. Most importantly, TACOS was reduced from 70% to 14%, securing a stable profit structure and laying the groundwork for long-term growth.

W CONCEPT: Successful Pop-up Store in New Jersey for K-Fashion

W Concept Korea launched its first pop-up store in Fort Lee, New Jersey, to introduce K-Fashion to the US market. MXN Commerce USA provided one-stop support for the entire process, including planning and operations, local community marketing, influencer collaborations, and fulfillment. During the event, over 3,000 SKUs were managed stably, ensuring a high-quality customer experience and sales process, resulting in the achievement of all key performance indicators.

LIVLIT: Entry of Korean Organic Feminine Hygiene Brand into the US Market

Livlit started with no brand assets in the North American market. MXN Commerce USA aimed to create a structure where 'safety, trust, and repurchase' form a virtuous cycle by designing and building an operating model from scratch, including BI development and regulation/expression guide establishment, sequential launch on Amazon/Shopify, full-funnel marketing combining Performance/UGC/Affiliate, and local fulfillment/settlement systems.

Global Brand Entry into Korea, for Bobo Choses.

For orders from buyers residing in Korea, out of all global orders collected by Bobo Choses, MXN KR has built and now operates the MINT Warehousing Service and MINT Shipping Service. Bobo Choses is a global kids and baby brand based in Barcelona, Spain. Through the MINT Warehousing Service, we've connected to Bobo Choses' Order Management System (OMS) via API. This allows us to automatically receive and process orders, so when an order from Korea comes in, it's automatically dispatched. To enhance the customer experience in Korea, we store products at our ICN Center. The API-connected system allows for fast fulfillment and delivery, typically within 1-2 days of an order being placed. Despite the challenges of storing and managing small-sized kids' products, MXN KR handles various categories smoothly, supporting the global brand's growth in the Korean market.

Glocal Fulfillment in ICN, TYO, and OSA for Mardi Mercredi's Global Business

MXN KR has been assisting with Mardi's global business since 2024. The client is pursuing various initiatives in Japan, including D2C (Direct-to-Consumer), flagship stores in Tokyo and Osaka, and entry into ZOZOTOWN. To meet the client's needs, MXN KR provides a full range of cross-border e-commerce (CBE) and cross-border trade (CBT) fulfillment services, including B2C and B2B, and both air and ocean freight, leveraging fulfillment centers in Korea and Japan. MXN KR plans to focus on developing diverse services to continue contributing to the client's global business growth.

Blackup, a Shinsegae Hyperground Project, opens a pop-up store at Hankyu Umeda Department Store in Japan.

MXN KR has been assisting Blackup with its Japanese business since 2022. The client is pursuing a variety of initiatives in Japan, including entry into ZOZOTOWN and OMO (Online Merges with Offline) pop-up stores. To meet the client's needs, MXN KR provides a full range of cross-border e-commerce (CBE) and cross-border trade (CBT) fulfillment services, including B2C and B2B, and both air and ocean freight, leveraging fulfillment centers in Korea and Japan. MXN KR plans to focus on developing diverse services to continue contributing to the client's global business growth.

Global Sourcing from Milan and NYC for W Concept Korea.

Sourcing a wide range of products, especially on-season luxury and contemporary brand items, is a critical task for retail service providers. Since 2023, MXN KR has been assisting Wconcept.co.kr with its global sourcing. Through MXN KR, the client has been able to offer its customers over 200,000 products from more than 1,000 key brands. Leveraging MXN’s hubs in Milan and New York, products that have undergone meticulous verification are directly fulfilled to Wconcept’s customers. MXN KR plans to focus on securing product databases from various retail service brands in Europe and the US to continue contributing to the client’s global sourcing efforts.

kitty bunny pony POP-UP STORE in SHINJUKU NEWoMan

This is a pop-up event for the fabric brand Kittybunnypony at NEWoMan Shinjuku. Following the Harajuku pop-up in March, this was the brand's second event in Tokyo. It was a space where visitors could vividly experience the beauty of the brand's signature patterns and colors. The pop-up store, which allowed customers to fully immerse themselves in the brand's world, successfully concluded in Tokyo.

Matin Kim POP-UP STORE in OSAKA HANKYU

taag – Hello SEOUL 2025 in Osaka Hankyu

"Hello SEOUL 2025" was a major event where the latest trends in Korean culture came together in one place. It was a highly anticipated occasion, with numerous popular Korean brands from fashion, food, and lifestyle participating.

NIGHTFRUITI Pop-Up Store in Osaka Hankyu

NIGHTFRUITI is a ceramic craft brand based in Seoul, Korea. The brand handcrafts playful ceramics inspired by nature, including the sun, moon, mushrooms, animals, and plants. Gaining popularity among the trend-savvy MZ generation in Korea and Japan, NIGHTFRUITI's first solo pop-up store in Korea was met with great excitement upon opening. As a brand with a strong presence on social media, it successfully drew in a large crowd. The pop-up received significant positive feedback, not only for its unique and charming items but also for the display that beautifully captured the brand's unique atmosphere.

Rest&Recreation POP-UP STORE in SHINJUKU ISETAN

Rest&Recreation is a unisex casual fashion brand that started in Seoul on February 22, 2022, newly launched by designer Kim Ji-eun, who previously led fleamadonna. In November 2024, the brand opened its first solo pop-up store in Osaka, Japan, where it received enthusiastic attention from trend-sensitive young people, with long queues forming daily. Following this success, another pop-up event was held at Isetan Shinjuku, where the brand's iconic yellow shopping bags brightly colored the department store.